Both of these could be first achieved through picking a relatively short name (3-8 characters). Where could I even start with picking the right name? I decided to go with using a Latin word as the brand name since I’m taking Latin in school and I’m somewhat familiar with it, and Latin is so ubiquitous (as you most probably know, most romance languages, including English, originate from Latin). A quick flip through my Latin textbook and I had found the word I was looking for: “faber - skillful; ingenious;” which I feel were representative of me and my work. Then I went on to append ‘designs’ to the domain name to emphasize the fact that the website has something to do with designing - Faber Designs. The name is both short (faber is 5 characters in length and is quite easy to remember) and the pronunciation is quite unambiguous (fay-bur; like saber). So remember, keep it short, memorable, and easy to communicate.